Built by SDR leaders, for organizations who know there's a better way to generate pipeline.
Most early-stage companies face the same impossible choice: hire an $80K+ SDR without knowing if outbound will work, or let the founder waste time doing it themselves. Both options are expensive. Both are risky. And both leave pipeline on the table.
DEALSRCD was founded to give companies a third option: professional SDR leadership and execution without the full-time cost or commitment.
We've seen firsthand what works and what doesn't. We've built SDR teams from scratch, scaled them to 10+, optimized every part of the funnel, and coached hundreds of reps. We know the playbooks that generate pipeline and the mistakes that waste budget.
Our mission is simple: help early-stage teams build repeatable outbound systems that actually work—fast, efficient, and without the bloat.
Head of Sales Development at Authentic8 | Fractional SDR Leader
David Gourdeau's rise from SDR to Head of Sales Development in under 2 years isn't typical—but it's proof that performance speaks louder than tenure. Today, as Head of Sales Development at Authentic8, he oversees a team of 12 SDRs and 2 SDR Team Leads, driving top-of-funnel pipeline for both commercial and federal government markets.
David's path to SDR leadership was fast, earned, and rooted in execution—not theory.
David founded DEALSRCD because he saw a gap in the market: early-stage companies that needed SDR expertise but couldn't justify a $200K+ Head of SDR hire. They needed someone who could build the system, train the team, and deliver results—without the full-time cost.
"Most founders I talk to know they need outbound, but they don't know where to start. They've tried hiring an SDR or two, bought some tools, and hoped it would work. It rarely does. Outbound isn't about effort—it's about system, strategy, and execution. That's what we bring."
"Outbound isn't a numbers game—it's a precision game. The companies that win aren't the ones making the most dials. They're the ones targeting the right people, with the right message, at the right time. And they're doing it with systems that scale, not heroics that burn out."
We're not a traditional agency. We don't outsource your SDR work to junior reps in another country. We don't sell you a playbook and disappear. We don't over-promise and under-deliver.
Here's how we operate:
A campaign is a one-time push. A system is a repeatable engine that generates pipeline every month. We focus on the latter. That means ICP definition, messaging frameworks, sequences, CRM workflows, reporting dashboards, and team enablement—not just "send some emails and hope."
We're tool-agnostic, but opinionated. We've tested everything—ZoomInfo, Apollo, Clay, Instantly, Outreach, Salesloft, Nooks, HubSpot, Salesforce. We know what delivers ROI and what's overpriced bloatware. We'll recommend the stack that fits your budget and goals, not the one that pays us the biggest kickback.
Most consultants bill by the hour and drag projects out. We work in fixed-scope buildouts: 4-6 weeks to live system. Fast iteration beats slow perfection. You'll have a working outbound engine in a month, not a deck full of recommendations in six.
Buildout gets you launched. Fractional keeps you optimizing. Most agencies disappear after delivery. We stay on as Fractional Head of SDR, monitoring performance, coaching your team, and iterating on what's working. You get ongoing leadership without the full-time cost.
Activity metrics (emails sent, calls made, LinkedIn touches) are vanity. We care about qualified meetings booked, pipeline generated, and revenue influenced. If the numbers don't move, we didn't do our job.
Stop guessing. Start building. Let's turn your outbound into a repeatable revenue engine.