SDR Tool Stack Comparison

Match your tool stack to your stage and budget

Category
STARTER
$150-250/mo
NEW GEN
$400-600/mo
AI OPERATION
$500-700/mo
Data / Prospecting
Apollo Free/Basic
10K free credits/year, basic data coverage
$0-49/mo
Clay
Data enrichment + workflow automation, AI-assisted research
$149/mo
Clay + ChatGPT API
AI-powered enrichment, auto-generated insights, persona mapping
$149 + $50/mo
Email Outreach
Lemlist or GMass
Simple email automation, personalization, deliverability tracking
$25-59/mo
Instantly
Unlimited sending, inbox rotation, AI-assisted writing
$97/mo
Instantly + AI Writer
100% AI-generated personalized emails at scale, zero manual writing
$97/mo
Phone / Calling
OpenPhone or JustCall
Cloud calling, basic dialer, call recording
$15-19/user
Nooks
Parallel dialer, 5x more conversations, call analytics
$125/user
Nooks (Call-Only)
SDRs only handle live conversations, AI pre-qualifies
$125/user
CRM
HubSpot Free
Free tier, basic reporting, contact management
$0
HubSpot Pro
Advanced workflows, custom reporting, sequences
$90/mo
HubSpot + API Automation
Zero manual data entry, AI auto-logs all activity
$90/mo
LinkedIn
Phantombuster
Automate connection requests, no Sales Nav required
$56/mo
Sales Navigator
Advanced search, lead recommendations, InMail
$80/mo
Sales Nav + AI Messaging
AI writes personalized InMails based on profile data
$80/mo
Inbound Qualification
Manual
SDRs manually review and qualify all inbound leads
$0
Manual (HubSpot scoring)
Basic lead scoring, SDRs review top-scored leads
$0
11x or Artisan (AI SDR)
AI auto-qualifies, routes, and nurtures inbound leads
$150/mo
TOTAL MONTHLY COST
$150-250
Per month
$400-600
Per month
$500-700
Per month

Tool costs are only 20% of the equation.

The other 80%? Knowing which tools to pick, how to configure them, what sequences to run, and how to train your team.

That's what DEALSRCD delivers: The full system, not just a tool list.