6 Weeks vs. 6 Months

Time to consistent pipeline: Traditional vs. Fractional

Traditional In-House Build
6-9 months to first consistent pipeline
Month 1-2
Hire SDR Manager
Post job, screen candidates, interview, negotiate, onboard. SDR Manager ramps for 30 days learning your business.
Building
Month 3-4
Build Playbooks & Pick Tools
SDR Manager defines ICP, writes sequences, picks tools (trial & error), sets up CRM. No pipeline yet.
Building
Month 5-6
Hire & Ramp First SDRs
Post jobs, interview, hire 1-2 SDRs. They spend 30-60 days ramping (learning product, tools, messaging). Still no consistent pipeline.
Ramping
Month 7+
First Meetings Booked
SDRs finally start booking meetings consistently. Takes another 1-2 months to hit full productivity. Total time: 6-9 months.
Live
Fractional SDR Build (DEALSRCD)
4-6 weeks to first consistent pipeline
Week 1
Foundation: ICP + Messaging
ICP workshop, buyer persona mapping, competitive positioning, Pain-First messaging framework. Deliverable: ICP doc ready.
Building
Week 2-3
Outbound System: Sequences + Scripts
Email sequences (5-7 touch points), cold call scripts, LinkedIn outreach, objection handling playbook. All copy-paste ready.
Building
Week 3-4
Infrastructure: CRM + Tools
CRM configured, sequences loaded into tools, lead sourcing process, KPI dashboard live. System ready to launch.
Building
Week 5-6
Live: First Meetings Booked
System is live. Fractional Head of SDR runs outbound (or your SDRs execute with coaching). First meetings booked Week 2. Consistent pipeline by Week 6.
Live

You Get 3-4 Months Back

90-120 Days Faster
Plus zero hiring risk, zero ramp time, zero trial-and-error cost