The Real Cost of Building In-House

Year 1 Total Cost Comparison (New Gen Package)

In-House Build

Traditional hiring approach

Tool Licensing
$11,472
ZoomInfo, Outreach, Sales Nav, CRM
SDR Manager Salary
$70,000
+ benefits/taxes (not included)
Recruiting & Hiring
$5,000
Job posts, sourcing, interviews
Training & Ramp
$15,000
3-6 months at 0% productivity
Wasted Spend
$12,000
Wrong tools, bad sequences, trial/error
Total Year 1
$113,472
3-5 months to first pipeline

Fractional (DEALSRCD)

New Gen Package

Tool Licensing
Included
Clay, Instantly, Nooks, Apollo
SDR Manager / Leadership
Included
Fractional Head of SDR (expert)
Recruiting & Hiring
$0
SDRs placed (optional add-on)
Training & Ramp
$0
Immediate productivity
Wasted Spend
$0
Proven playbooks, zero trial/error
Total Year 1
$64,000
4-6 weeks to first pipeline

Your Savings in Year 1

$49,472
Plus 3-4 months faster to pipeline

Bottom line: You're not choosing between $64K (fractional) and $11K (tools).

You're choosing between $113K and 9 months to pipeline (in-house) vs. $64K and 6 weeks to pipeline (fractional).